Brand strategy services.
Three tiers, one direction.
Every engagement starts with an honest read of where your brand stands. From there, the work goes as deep as the gap requires.
Not sure where the gap lives?
The Signal Strength Assessment is the entry point for every Sonate engagement. Six inputs. A focused diagnostic of your positioning, messaging gaps, strategic opportunities, and recommended next step. Delivered within 24 hours.
Every engagement begins here. The diagnostic tells you where the gap lives and which tier is the right starting point.
Three ways in. One direction.
Signal, Echo, and Resonance apply across all three service areas. The tier reflects the depth of the gap and the scope of work required to close it.
Focused sprint engagement. One problem scoped, one deliverable produced. Duration is defined by the deliverable, not a fixed window. For organizations that know what needs to move.
Structural engagement. Messaging architecture, systems development, and applied examples across touchpoints. For organizations where the problem is real but the cause needs naming before the fix.
Foundational overhaul. Full diagnostic, internal and external audit, complete brand language and positioning system. For organizations rebuilding from the architecture up or entering a new market.
Messaging
Most brand problems are not aesthetic. They are structural. Messaging work at Sonate starts with what your organization actually believes – how decisions get made, what your team says when no one is scripting them – and builds outward from there. The result is one voice that holds across every touchpoint and every audience.
to $3,000
Focused messaging sprint. One deliverable: a positioning statement, a voice guide, or a messaging hierarchy. Scoped to what needs to move.
to $5,000
Full messaging architecture: positioning, voice framework, audience-specific messaging, and applied examples across primary touchpoints.
Complete brand language system. Internal audit, competitive landscape, full messaging and positioning overhaul, voice guide, and activation roadmap.
Design
Design at Sonate is not decoration applied after the strategy. It is the expression of what the messaging work uncovers. Visual systems built here reflect who you are, not just how you want to appear. Every design decision is a claim about your organization – we make sure the claims are ones you can back.
to $4,000
Focused design sprint. One deliverable: a logo system, a single page, or a defined visual component. Scoped to what needs to move.
to $7,500
Brand-aligned web presence or visual identity system. Architecture for coherence and conversion, content hierarchy reflecting the organization’s identity.
Complete visual identity system: logo family, color, typography, design language guide, web presence, and applied brand standards.
Operations
The internal experience must match the external promise. Operations work at Sonate closes the gap between what an organization says publicly and how it actually runs. Governance frameworks, execution systems, and stakeholder alignment built so the brand does not drift the moment the strategy document gets filed.
to $3,000
Focused operations sprint. One deliverable: a decision framework, a program structure document, or an alignment protocol. Scoped to what needs to move.
to $5,000
Execution framework for an active brand initiative. Governance structure, stakeholder alignment plan, and accountability systems that sustain the work.
Full internal brand architecture: decision frameworks, program structures, stakeholder alignment systems, governance protocols, and a 90-day activation roadmap.
All three service areas.
One engagement.
When the gap requires work across Messaging, Design, and Operations simultaneously, the Master Package brings all three into a single coordinated engagement at a bundled rate.
to $10,250
Sprint-level work across all three service areas. Coordinated delivery, single engagement.
to $15,800
Structural work across all three service areas. Full messaging architecture, brand-aligned design, and governance framework.
Foundational overhaul across all three service areas. Complete brand language system, visual identity, and internal architecture.
Master Package pricing reflects the combined scope of all service areas at the selected tier. The Signal Strength Assessment will indicate when a Master Package is the recommended starting point.
Every engagement
begins with a Signal.
The diagnostic tells you where the gap lives and which tier is the right starting point. No obligation beyond the assessment.