The Signal

See your firm as a stranger does, in 24 hours.

Where buyers lose the thread, and what to fix first, in writing.

Run your Signal See a sample

$350. Optional 45-minute debrief, $150. Or start with the free Signal Check.

What the read covers

Six parts, each ending on something you can do.

The same six parts every time, written in full for your firm.

What it readsYour website, main social profile, and the line you send about what you do. Only what a stranger can find: no proposals, sales calls, or donor letters.

  1. 01

    Positioning

    How you land with a stranger, set beside how you mean to land, in one paragraph.

  2. 02

    Messaging gap

    Where the words drift from the work, blur, or pull two ways. Each quotes your own line and says why a stranger stops there.

  3. 03

    Opportunities

    One quick win you can act on this week, and one build that raises the ceiling.

  4. 04

    Core tension

    The unresolved choice under the rest, named on both sides, since both are usually worth something.

  5. 05

    Category baseline

    The words every firm in your category uses, which cannot set you apart.

  6. 06

    Next step

    One recommendation, with its reasoning, tied to what the read found. You decide whether to take it.

Three sample reads

Read a full Signal before you buy one.

Which sample read to show

The Signal

A regional architecture firm

Read from the website and Instagram

Sample
Six parts · In writing

01Positioning

Lands as one more design studio: “innovative design for every project.” The project pages show something rarer: occupancy studies, each a building measured before anyone drew it.

02Messaging gap

The homepage says innovation. The project pages say occupancy, how people use a floor on a Tuesday, three clicks in, past where most buyers stop.

03Opportunities

Quick win: one homepage sentence naming the occupancy study, above the portfolio. Strategic build: a case page per study, with the question, the finding, and the building it shaped.

04Core tension

Design studio or occupancy expert. Both are true. The site keeps both open, so a buyer chooses for you, and most choose on price.

05Category baseline

Innovative, sustainable, client-centred, award-winning. Every regional firm a buyer compares you with uses them, so none can be why a buyer picks you.

06Next step

A positioning sprint to decide the one sentence, then the website, deck, proposal, call, and follow-up rewritten to carry it. From $3,500, over two to three weeks.

A sample. No real firm was read; every line was written to show the shape.

After you pay

Send six things. Read the answer within a day.

No call and no questionnaire. The read starts when your six inputs arrive, and is in your inbox within 24 hours.

  1. 1 · Pay

    $350 at checkout

    Add the debrief there, or book it after the read arrives.

  2. 2 · Send

    Six inputs

    Name, business, email, website, main social profile, and what you do.

  3. 3 · The read

    Read cold

    Your pages, without your framing, the way a stranger meets them.

  4. 4 · Delivered

    Within 24 hours

    Six written parts in your inbox, reviewed before they are sent.

  5. 5 · Optional

    The debrief

    45 minutes on the findings and the work ahead, $150.

Questions

What people ask before they buy.

How fast is it?

Within 24 hours of your six inputs arriving, in the inbox you give.

Who reads it, and is AI involved?

Yes, in one step: a model drafts the read from your public pages, in the six parts, quoting your own lines. Maurice reviews every report before it is sent.

What does the debrief cover?

45 minutes on what each part means, what to do first, and what the next work would take. $150, added at checkout or booked once the read arrives.

Do I have to buy anything after?

No. The read ends on a recommended next step and its reasoning. Taking it is up to you; the read is yours either way.

Does it count toward later work?

Yes. The Signal credits toward month one of the Retainer. See every price on the Services page.

Is there a free way to start?

The Signal Check is five questions, two minutes, and free, with nothing to enter to begin. It scores your pages and names the first thing to change.

Run your Signal

Know where buyers lose the thread by tomorrow.

Six inputs today. Within 24 hours, how a stranger sees you, and the one move to make first.

$350A written read, in 24 hours

Run your Signal

Optional $150 debrief. No obligation beyond the read.

Already know what you need? Start a project brief.