Your brand either holds
or it doesn’t.
The Signal Strength Assessment is a focused diagnostic. We read your brand the way a cold prospect would – before you have had a chance to explain yourself – and show you exactly where the gap lives and what it would take to close it.
Six inputs. One honest read.
The Signal is not a survey. It is a structured diagnostic designed to replicate the experience of a cold prospect finding your brand for the first time. You submit six inputs. We analyze them without your framing, your context, or your explanation. What we send back is what the market actually sees.
Your report is reviewed by the Sonate team before delivery. You receive it within 24 hours of submission.
A report that tells you
something you didn’t know.
Most brand audits confirm what you already suspect. The Signal is designed to surface what you have been too close to see.
A clear-eyed read of how your brand actually lands versus how you intend it to land.
The specific places where your message breaks down, loses precision, or contradicts itself.
A quick win you can act on immediately and a strategic build that raises your ceiling.
The single most unresolved tension in your brand — named on both sides with strategic legitimacy.
The default language of your category — and why it cannot function as a differentiator for your brand.
A specific package recommendation with reasoning, tied directly to what the diagnostic found.
Add a 45-minute strategy debrief call for $150. Walk through the findings with the Sonate team and leave with a clear picture of the work ahead.
Two ways in.
Full written diagnostic. Positioning analysis, messaging gap report, strategic opportunities, core brand tension, category baseline, and recommended next step. Delivered to your inbox within 24 hours.
Run your Signal →45 minutes with the Sonate team. Walk through the report findings, ask questions, and leave with a clear picture of what the work ahead would look like. Add at checkout or book separately after receiving your report.
Book separatelyYour report is reviewed by the Sonate team before delivery. You will receive it within 24 hours of submission.